Leading Design & Innovation
Brian is a strategic design executive with expertise in creating award-winning products and campaigns through AI and data-driven innovation. Recognized for inspiring teams, delivering results, and shaping the future of creative technology.
(Use contact to obtain the password for the first four protected projects)
COVID-19 Q&A with Watson
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Contextual Dynamic Creative for The Weather Channel
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Wizarding World of Harry Potter
Oracle Customer Experience (CX)
Chrysler 300
CoverGirl
Valvoline
Predictive Advertising with IBM Watson Accelerator
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Cognitive Meal Planner
![01_SBX_COFFEE_hmpg_121813[1].jpg](https://images.squarespace-cdn.com/content/v1/5ec6a518a093b43f45803048/1614710684295-FWUU5ME2NHP18OGXYN0M/01_SBX_COFFEE_hmpg_121813%5B1%5D.jpg)
Starbucks E-Commerce
NFL Gamepass
Caesars Entertainment
Campbell's Soup Company
AT&T U-Verse
IBM’s Conversational AI Ads with Watson
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Universal Orlando Resorts
Capital One Commercial Banking
Hertz Global Digital
Bank of America
Sony Pictures
J.M. Smucker Company
About
Head of Global Creative Labs @ The Weather Company
Brian currently leads a team of incredible designers, copywriters, developers, and project managers who create AI-fueled, data-driven consumer products and advertising experiences at scale.
Formally an IBM company, The Weather Company is now owned by Francisco Partners. Before joining IBM via the Weather Channel acquisition in 2016, Brian held executive design roles at Questus, Grey, and Organic.
Brian Hull’s CV
2014-Present VP, Creative Labs
Brian established and expanded the global in-house Creative Lab that develops and delivers innovative, data-driven, AI-powered consumer products and ads at scale.
2013-2014 Creative Director
Brian led the East Coast Design operations for the agency behind the groundbreaking documentary, The Naked Brand.
News
Speaking Events
Thought leadership in action. Join Brian at his latest event as an engaging speaker, panelist, awards judge, and moderator. See more.
Awards and Patents
Winning over two dozen industry awards since launching Advertising Accelerator at CES in 2020, Brian is honored to receive an Outstanding Technical Achievement Award from IBM. Learn more.
Press
News from the frontlines– such as Brian’s recent collaboration with the Ad Council on COVID-19 vaccine awareness. One of the largest public education efforts in US history. Read more.