Fiat Chrysler: Chrysler 300 Utility and Global Web
In 2009, FIAT came to the rescue and took over the reins of Chrysler, one of America's most iconic automotive brands. The now infamous CEO of FIAT, Sergio Marchionne, had a lot to turn around. He started by creating a flagship model in the form of an updated Chrysler 300 Sedan and tasked Brian and his NYC and Detroit-based teams at Organic, Inc. with the interactive Build My Own (BMO) utility, enabling the configuration and crafting of custom 300 models.
Platform: Desktop Web, Mobile, Tablet
FEATURES: HTML5, Flash, Interactive, Animation, Video, Lead Generation, e-Commerce
