The Wizarding World of Harry Potter: Digital and e-Commerce
Before leading the redesign and rebuild efforts for the global Universal Orlando Resort website, Brian was responsible for creating all mobile, web, tablet products and advertising. Including the July 8, 2014 opening of the new Hogwarts Express and Diagon Alley theme park–the resort's most popular attraction. A magical touchstone for many, this was an entertaining and engaging attraction to support. An exciting requirement was all creative needed to be approved by both the Warner Bros. studio and J.K. Rowling herself.
Platforms: Desktop, Mobile, Tablet, Web, App, Display, OOH, Display.
Features: HTML5, Flash, Interactive, Animation, Video, e-Commerce, e-CRM.
In addition to marketing landing pages and promotions, Brian also provided display ad creative for all seasonal categories of food, rides, shopping, and more for both Florida, non-Florida/NA, and INTL customers.
