The Wizarding World of Harry Potter: Digital and e-Commerce
Before leading the redesign and rebuild efforts for the global Universal Orlando Resort website, Brian created all mobile, web, and tablet products and advertising, including the July 8, 2014, opening of the new Hogwarts Express and Diagon Alley theme park–the resort's most popular attraction. A magical touchstone for many, this was an entertaining and engaging attraction to support. An exciting requirement was that all creative works needed to be approved by both the Warner Bros. studio and J.K. Rowling herself.
Platform: Desktop, Mobile, Tablet, Web, App, Display, OOH, Display.
Features: HTML5, Flash, Interactive, Animation, Video, e-Commerce, e-CRM.
Desktop Website Experience & Tablet Layouts
Digital Display Campaign
In addition to marketing landing pages and promotions, Brian provided display ad creative for all seasonal food categories, rides, shopping, and more for Florida, non-Florida/NA, and INTL customers.
From Storytelling to Checkout
This work brought the immersive world of Harry Potter into the hands of fans and travelers everywhere—blending storytelling, utility, and commerce with the care and detail the brand demands.