Universal Orlando Resorts: Digital AOR
After delivering several award-winning digital projects, Brian led the digital AOR win for Universal Orlando Resorts. Driving a mobile-first approach utilizing deep ethnographic research, countless wireframes, and user-testing to design Universal Orlando’s first-ever responsive desktop, tablet, and mobile site. Connecting all four theme parks, attractions, and on-site hotels with the entire suite of travel service and e-commerce booking elements.
Platforms: Web, Mobile, Tablet, App, Desktop, OOH, Display, e-Commerce, e-CRM.
Features: Respnosive HTML 5, Flash, Interactive, Animation, Video.
Launched in 2016, the site instantly increased global bookings and continues to deliver business results today. Scroll below to see examples of the new website, promotions for the incredible Holloween Horror Nights, and our pitch for the park’s flagship Mobile app experience.
Connecting users to all theme park rides, attractions, guest services and more; the mobile app covered all aspects of a consumer, pre, during and post park visiting experience. A new in-park wi-fi system was installed to inform, educate and entertain park visitors. The app utilizes location, augmented reality, social, gamification, e-commerce, loyalty and more.
