Universal Orlando Resorts: Full-Funnel Digital Redesign

After delivering several award-winning digital projects, Brian led the digital AOR win for Universal Orlando Resorts. Driving a mobile-first approach utilizing deep ethnographic research, countless wireframes, and user testing to design Universal Orlando’s first-ever responsive desktop, tablet, and mobile site. Connecting all four theme parks, attractions, and on-site hotels with the entire suite of travel service and e-commerce booking elements.

Platforms: Web, Mobile, Tablet, App, Desktop, OOH, Display, e-Commerce, e-CRM.
Features:
Responsive HTML 5, Flash, Interactive, Animation, Video.

Homepage Redesign

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Wireframe Planning

Launched in 2016, the site instantly increased global bookings and continues to deliver business results today. Please scroll below to see examples of the new website, promotions for the incredible Holloween Horror Nights, and our pitch for the park’s flagship Mobile app experience.

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Mobile Experience

Connecting users to all theme park rides, attractions, guest services and more; the mobile app covered all aspects of a consumer, pre, during and post park visiting experience. A new in-park wi-fi system was installed to inform, educate, and entertain park visitors. The app utilizes location, augmented reality, social, gamification, e-commerce, loyalty, and more.

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Social Integration

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Trip Personalization

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Where Planning Meets Play

This end-to-end digital experience helped transform Universal’s online presence into a responsive, guest-centric platform—driving engagement from dreaming to booking and everything in between.