Bank of America: America's Olympic Cheer, Global UGC Social Event

With digital at the heart of it all, the massive "America's Cheer" campaign for the 2008 Summer Olympic games aggregated user-generated "cheers" supporting the U.S. athletes from branded social media channels, in addition to user-generated content captured at live events in U.S. and China.

Partnering with BBDO for traditional media, Brian led New York and Ontario-based teams to design and develop the entire global campaign.

PLATFORM: Web, Mobile, Tablet, App, Display, OOH, Social, Gaming, Experiential, Digital Signage, DPOS, On-Prem Collateral.
FEATURES: HTML5, Flash, Interactive, Branding, Animation, UGC, Documentary Video, Print, e-CRM, e-Commerce.

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Branded YouTube channel

Branded YouTube channel

Branded Flickr channel

Branded Flickr channel

Medal Me! Facebook game application

Medal Me! Facebook game application

Digital Signage for BofAs HD Screens in Times Square and Hearld Park, NYC


Animated series for use in national digital signage and DPOS for OOH and on property bank branches

 
Digital Signage for Victory Park, Dallas which features 11 large LED video screens integrated into the buildings that form a plaza. Eight of these screens (four on each side of the plaza) move along 200-foot-long horizontal tracks, allowing for a variety of screen configurations and creative possibilities. When combined in sets of four, these screens create a 31’ x 53ʼ “super screen” with HD resolution.

Digital Signage for Victory Park, Dallas which features 11 large LED video screens integrated into the buildings that form a plaza. Eight of these screens (four on each side of the plaza) move along 200-foot-long horizontal tracks, allowing for a variety of screen configurations and creative possibilities. When combined in sets of four, these screens create a 31’ x 53ʼ “super screen” with HD resolution.