Hertz: Global Digital AOR
As the world's largest car rental company, Hertz virtually owns the business traveler category but needed to gain ground it had lost to young leisure drivers. The Hertz brand had lost its luster and was being preempted by third-party aggregators, and they needed to increase off-airport revenue. Brian and his team modernized their global digital experiences, created a spark in a low-interest category through destination inspiration, and enabled immediate action by being relevant and transactional at every touchpoint.
Platform: Web, Mobile, Tablet, App, Display, OOH, Social, Print, Brand Identity, TV, Kiosk, Gaming, Loyalty, In-car, On-prem Experiential
Features: Research, IA, UX Design, HTML 5, Flash, 360° Interactive, Branding, Animation, Video, e-CRM, e-Commerce
New site and support media increased visits up to 22% and drove an incremental $50M in site revenue.
The Hertz Gold Plus Rewards Promotion resulted in $16M additional sales in 6 weeks and extended the program permanently.
Awarded the first-ever Travel + Leisure Social Media + Tourism Awards (SMITTYS) for "Best Use of a Social Media Platform for the Gas & Brake social media game. View the global site experience here: Hertz Car Rental
Conceptual Marketing Platform:
Hertz is the original. The Pioneer. The innovator.
And Hertz will continue to lead, but this isn’t something that can be achieved with words.
It's about delivering a rewarding experience – one that's intuitive, seamless, simple, and fun.
BOOKING IS BELIEVING.
Easy to book, easy to drive, easy to earn, redeem, and do it all over again.
We'll continue to innovate, leaving you to take great trips, visit friends and family, and get to where you need to be in your life and work.
We’re here to help you create new memories while planning for the next ones.
Hertz knows it’s important to keep you going.
