J.M Smuckers Co.: Digital AOR
Known for their namesake jams and jellies, J.M. Smuckers Co. is a Fortune 500 Company with more than 40 brands across several CPG categories. Brian returned to Grey’s G2 in 2010 and led the AOR strategic vision and marketplace design experiences for all J.M. Smuckers CPG foods, and snacks portfolio brands.
While Brian and his team were the digital AOR, he also led integrated efforts for T.V., Print, OOH, In-store, experiential events, packaging, and branded entertainment. Responsible for some of their most iconic and well-known brands which at the time included Jif Peanut Butter, Pillsbury baking, Eagle Brand, Martha White, Hungry Jack, Uncrustables, Snack’n Waffles, Crisco, and more.
Platforms: Desktop, Mobile, Tablet, Web, App, Display, OOH, Social, Print, TV, Packaging, In-Store Promotions
Features: HTML5, Flash, Interactive, Animation, Video, e-CRM
Download and view the entire FY planning deck here to view examples for all Smucker’s products