Valvoline Instant Oil Change: Personalized Responsive Web Pitch
While at Questus in 2014, Brian led the creative vision, design, and UX for an upgraded digital ecosystem experience for Valvoline. Whether you're an experienced DIY'er or a novice DIFM'er (do it for me), the web can be a confusing place for information on your specific vehicle.
With over 140 years of experience, the digital experiences were positioned to serve and influence consumers, retailers, and franchises to engage in all Valvoline-related services; from wherever they are.
Platforms: Desktop, Web, Mobile, Tablet, App, Display, OOH, Social, Loyalty, Smart Packaging, On-Prem Collateral, Experiential.
Features: HTML5, Flash, Interactive, Animation, Video, Gamification, e-CRM.
Site experience dynamically adapts via search and user behavior.
From cars, motorcycles, or boats, simple, intuitive interactive elements drive scope education for all Valvoline products and services
Full of how-to content, the DIY Garage on Valvoline.com is the virtual workshop for everyone
Valvoline’s YouTube channel will be a central hub for all DIY tips, tricks, and instructions.
Facebook will pull YouTube content in and use it to populate Valvoline's page.
Activating Influencers. Bloggers are the source that many people trust when it comes to car maintenance.
Racing. The real value of Valvoline’s racing sponsorship is the amount of high-quality content it generates. Pulling in content from popular publishers like People, ESPN, U.S. Army, and others will optimize search results and appeal to racing enthusiasts of all kinds.
Smart products drive to Valvoline.com whether you're in aisle or in the garage
Virtual Assistant for Installer. A quick 3-step selection process tells us everything we need to recommend the right products and services for you. This helps position Valvoline as the trusted expert on total preventative vehicle maintenance, making installers' lives easier while educating them on the scope of our products.
Product pages that go beyond product information
Mobile Virtual Assistant. The Instant Advisor will be designed with optimized search results in mind. A quick 3-step selection process tells us everything we need to recommend the right products and services for you.
My Valvoline for B2C
Performance maintenance plan for consumers
Performance maintenance plan for fleet owners
My Valvoline for B2B franchise owners. Education through gamification, rewards and more.
