P&G: CoverGirl Digital AOR
Brian has worked on CoverGirl since designing brand logos and packages in 2002 at a small boutique in SOHO called Badger Kry and Partners, led by the infamous Madonna Badger. For a combined seven years at Grey Interactive and G2, Brian led the creative digital efforts as CoverGirl’s AOR. CoverGirl's digital, mobile and social experiences are one of the most innovative, effective, and awarded brands in beauty and cosmetics.
The website is a truly customized experience, with every page providing personalized color and product recommendations based upon a user’s color match profile–an industry first. In such a commoditized category as cosmetics, these digital tools empower women to make the right choice in helping to make them look their very best. The website and its tailored utility consistently drive sales.
Branded Facebook Channel with over 2MM likes and counting!
Platform: Web. Mobile, Tablet, Display, OOH, Social, Experiential, Packaging Design
Features: HTML, Flash, Interactive, e-CRM, e-Commerce