Designing What’s Next in AI, Advertising & Experience
Brian Hull is a product and advertising design leader who builds teams, creative systems, and AI-powered solutions across three critical business areas: Products, Process, and Policy.
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Work
AI, Utility & Creative Systems:
Products, Process and Policy
Advanced Video Production 🔒
Hybrid Workflows for Commercial AI Design
XR/AR Utility and Advertising
Contextual Dynamic DOOH Advertising
Soundscapes Utility and Advertising 🔒
COVID-19 Q&A with Watson AI
Predictive Advertising with IBM Accelerator
IBM’s Conversational AI Ads with Watson
Dynamic Creative for The Weather Channel
Cognitive Meal Planner
Product, Platform & Experience Design:
Starbucks E-Commerce
Capital One Commercial Banking A.O.R.
Oracle Customer Experience (CX) Event
NFL Gamepass A.O.R.
Hertz Global Digital A.O.R.
Universal Orlando Resorts A.O.R.
Wizarding World of Harry Potter A.O.R.
Caesars Entertainment
Brand, Campaign & Agency Leadership:
Chrysler 300 A.O.R.
Bank of America A.O.R., America’s Cheer
CoverGirl A.O.R.
Campbell's Soup Company A.O.R.
Sony Pictures
Valvoline
AT&T U-Verse
J.M. Smucker Company A.O.R.
About
VP, Global Head of Creative Labs @ The Weather Channel, IBM & The Weather Company
Brian leads the Global Creative Labs and has guided the team through major ownership transitions, including IBM’s 2016 acquisition of The Weather Company and its 2024 transition to Francisco Partners. He has built multidisciplinary teams and developed premium advertising and product solutions for a platform reaching 350M+ MAUs and 50M DAUs. His work has generated multiple patents, 30+ industry awards, and more than $500M in revenue.
Brian also serves on the IAB AI Board of Directors and the Board of Directors of the Agentic Advertising Organization (AAO), and participates in AI advisory and working groups helping shape emerging standards for AI and agentic advertising.
Brian has also held executive roles at Questus, Grey, and Organic, leading global campaigns, new business growth, and digital transformation for brands including P&G, Kimberly-Clark, Bank of America, Starbucks, the NFL, and Capital One.
News
Speaking & Industry Events
Brian regularly speaks, moderates, judges, and joins industry panels on AI, design, advertising, and emerging technology. View Events.
Awards & Patents
Brian’s work has earned 30+ industry awards and contributed to 20+ patents across AI, advertising, product design, and emerging technology, including three patents awarded by IBM. Explore Awards and Patents.
Press & Media
News and coverage spanning AI, advertising innovation, industry leadership, product launches, partnerships, and creative technology. Read the Latest.