Designing What’s Next in AI, Advertising & Experience
Brian Hull is a product and advertising design leader specializing in AI-powered creative systems, data-informed experiences, and high-performing teams. He helps brands translate emerging technology into real-world creative, product, and business impact.
Select work may be password-protected 🔒 —reach out via the contact page for access.
Hybrid Workflows for Commercial AI Design
Soundscapes Utility and Advertising 🔒
IBM’s Conversational AI Ads with Watson
Universal Orlando Resorts A.O.R.
Capital One Commercial Banking A.O.R.
Hertz Global Digital A.O.R.
Bank of America A.O.R., America’s Cheer
Sony Pictures
XR/AR Utility and Advertising
COVID-19 Q&A with Watson AI
Dynamic Creative for The Weather Channel
Wizarding World of Harry Potter A.O.R.
Oracle Customer Experience (CX) Event
Chrysler 300 A.O.R.
CoverGirl A.O.R.
Valvoline
J.M. Smucker Company A.O.R.
Contextual Dynamic DOOH Advertising
Predictive Advertising with IBM Accelerator
Cognitive Meal Planner
![01_SBX_COFFEE_hmpg_121813[1].jpg](https://images.squarespace-cdn.com/content/v1/5ec6a518a093b43f45803048/1614710684295-FWUU5ME2NHP18OGXYN0M/01_SBX_COFFEE_hmpg_121813%5B1%5D.jpg)
Starbucks E-Commerce
NFL Gamepass A.O.R.
Caesars Entertainment
Campbell's Soup Company A.O.R.
AT&T U-Verse
About
VP, Global Head of Creative Labs @ The Weather Channel, IBM & The Weather Company
Brian Hull is a product and advertising design leader with 20+ years of experience building award-winning work across emerging technology, brand storytelling, and creative systems. He specializes in creating AI-driven platforms and data-informed experiences that help brands innovate, grow, and perform.
For the past 11+ years, as VP and Head of Global Creative Labs at The Weather Company, including during its IBM ownership, Brian has led teams through two major acquisitions while developing next-generation premium advertising and product solutions that drive measurable business results and elevate creative performance. His work has generated multiple patents, industry awards, and more than $500M in revenue at profit margins exceeding 50%.
Earlier in his career, Brian held executive roles at Questus, Grey, and Organic, where he led global campaigns, new business growth, and digital transformation initiatives for brands including P&G, Kimberly-Clark, Bank of America, Starbucks, the NFL, and Capital One.
News
Speaking Events
Thought leadership in action. Join Brian at an upcoming industry event as an engaging speaker, panelist, awards judge, and moderator. Register now.
Awards and Patents
Winning over two dozen industry awards since launching Advertising Accelerator at CES in 2020, Brian is honored to receive an Outstanding Technical Achievement Award from IBM. See what won.
Press
News from the frontlines– such as Brian’s recent collaboration with the Ad Council on COVID-19 vaccine awareness. One of the largest public education efforts in US history. Read the story.