VP, Global Head of Creative Labs @ The Weather Channel, IBM & The Weather Company

Brian Hull is a product and advertising design leader with 20+ years of experience building award-winning work across emerging technology, brand storytelling, and creative systems. He specializes in creating AI-driven platforms and data-informed experiences that help brands innovate, grow, and perform.

For the past 12+ years, as VP and Global Head of Creative Labs at The Weather Company, including during its IBM ownership, Brian has led teams through two major acquisitions while developing next-generation premium advertising and product solutions that drive measurable business results and elevate creative performance. His work has generated multiple patents, industry awards, and more than $500M in revenue with strong profit margins. He also serves on the IAB AI Board of Directors and the Board of Directors of the Agentic Advertising Organization (AAO), and participates in multiple IAB and AAO AI advisory and working groups helping shape emerging standards for AI and agentic advertising.

Earlier in his career, Brian held executive roles at Questus, Grey, and Organic, where he led global campaigns, new business growth, and digital transformation initiatives for brands including P&G, Kimberly-Clark, Bank of America, Starbucks, the NFL, and Capital One.