Project11 — Brian Hull

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NFL: Game Pass Digital Subscription Products e-Commerce and Branding

Brian drove a major digital RFP win to drive awareness and sales for digital NFL Game Pass subscription products. With 75% of the product sales going to ex-pats in other parts of the world, he created a holistic approach that clearly demonstrated the ability to get fans back in the game, no matter where they are in the world.

The NFL lockout ended just in time to launch the 'Because...' campaign
Creative spoke to the personal passion and ritual of the game with print, standard, rich media, and mobile ads, all driving to a simplified purchase, play, and sharing experience
Subscription sales increased 35% from the previous year

Platform: Web, Mobile, Tablet, App, Display, OOH, Social WEB, MOBILE, TABLET, APP, DISPLAY, OOH, SOCIAL,
Features: HTML5, Flash, Interactive, Branding, Animation, Video, Print, e-CRM, e-Commerce

Conceptual Marketing Platform

Because you refuse to call soccer, futbol.
Because if you lean far enough, the field goal WILL go in.
Because you’ve hugged your share of strangers after a touchdown.
Because you’ve checked the scores at a wedding and a funeral.
Because even though you’re not religious, you prayed harder than anyone during last year’s playoff run.

Because you’re not just a fan, you know every moment counts.

Sometimes, life gets in the way of those moments.
But whether you’re in Buffalo or Berlin, your passion knows no boundaries. So why should your access?

Watch every game, hear every play, and see every highlight. You know the NFL is more than football, and it happens in more places than just your TV. Which is exactly what you’ve been waiting for. The NFL is on.

DON’T MISS A MOMENT.

Branding and Design: Redesigned all product logo lockups and image icons for each NFL Consumer Digital Subscription Product.