Press
Vistar Media and Rain-X ClearView Partner for Weather Triggered DOOH Campaign
April 13th, 2023
Innovative Campaign Utilizes the Latest in DOOH Technology to Drive Sales. Learn more about the data-driven campaign and how the use of weather triggers drove significant results for Rain-X.
Read the full article here.
CES Showcases the Metaverse’s More Practical Side
January 6th, 2023
IBM'S weather tool, built using it’s Al-powered Watson program, enables users to attain a better grasp on incoming climate patterns in their area. IBM is intentionally branding the tool as using XR tech because it wants to convey a connection to reality, not a divergence from it.
Read the full article here
Elf teams with The Weather Channel and Meghan Trainor for ‘Glow Storm’ holiday campaign
December 14, 2022
For its holiday campaign, beauty brand Elf tapped two partners, one more likely than the other: The Weather Channel and popstar-TikTok sensation Meghan Trainor.
Lasso and CMI Media Group Announce First-To-Market Partnership with IBM Watson Advertising
September 21, 2022
Lasso and CMI Media Group are the first to successfully leverage IBM Watson's dynamic creative capabilities for healthcare marketing, driving media performance 40% above benchmark.
Three Companies Revolutionising Advertising With AI
August 8, 2022
As AI technology continues to revolutionise the advertising industry, AI Magazine looks at how the products Brian creates for IBM, alongside products from SalesForce and Google are driving forward AI in advertising.
Why AI Powered Creative Is The Most Important Change In Advertising Development History
June 3, 2021
Testing and learning to define your creative strategy is more important than ever. Thankfully AI tech like IBM Watson Advertising Accelerator can help brands make smarter, privacy-forward decisions.
IBM Wants to Break the Creative Monotony of CTV and Video Advertising
May 20, 2021
Sharing how marketers can break the cycle of creative monotony in CTV and video advertising with IBM’s Advertising Accelerator with Watson. Read the Video Week Article
IBM Looks to AI to help brands plan DNA create ads for streaming
April 29, 2021
IBM's Watson Advertising Accelerator will now be used in OTT. IBM is looking to artificial intelligence to solve for the creative restraints and measurement challenges brands face when advertising in the streaming landscape. Read the Ad Age Article
Deep Dive: How AI steered The Ad Council’s campaigns during crisis
April 12, 2021
As our world faced challenges like COVID-19 and racial injustice, the Ad Council took a new approach to connecting with consumers by using AI to predict which creative elements would resonate best with different audiences. Read the Digiday Deep Dive.
How Clorox used AI to educate people on COVID-19
March 31, 2021
Campaign US just published this story on how Clorox is leveraging IBM Watson Advertising Conversations to engage with consumers provide them with resources to keep them safe and protected during the pandemic.
Read the Article
The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines.
February 25, 2021
Generating meaningful results is our mission, and utilizing AI to assemble beautifully crafted ads based on audience performance does just that. Like helping the Ad Council with educating Americans on the benefits of COVID-19 vaccines. One of the largest public education efforts in US history.
Contributing AI creative ad technology, Accelerator, to provide research insights, creating digital banner content for this testing, and donating media across weather.com and The Weather Channel app properties.
Press release
Behr launches AI-powered ads
October 2018
See how Conversations provided a perfect way for Behr to offer personalized paint color recommendations at scale.