IBM Watson Advertising Wins Two IAC Awards

April 5, 2021

We've got two reasons to celebrate! IBM Watson Advertising Conversations has won TWO 2021 IAC Awards for their State Farm campaign–Best Advertising Online Ad and Best Insurance Online Ad. IBM is leveraging the power of AI and conversational marketing to keep people safe and prepared for hurricanes and other major weather events.

IAC Awards the Weather Channel for State Farm’s Safety Prep Campaign

April 5, 2021

Another Outstanding Achievement in Internet Advertising, The Weather Channel’s State Farm Campaign wins the IAC award for the Best Environmental Integrated Ad.

Festival of Media Global Awards Shortlist Announced!

April 1, 2021

IBM Watson Advertising has been shortlisted for the Festival of Media Global Awards for the 3rd year in a row!
CVS’s Flu Insights with Watson campaign was recognized in the Best Use of Digital Media - Mobile category.
You can view the full shortlist here. The winners will now be announced at a Virtual Award Ceremony on 5/27.

Patent Issued for Cognitive Advertising Triggered by Weather

April 13, 2021

Patent # 10977683 issued on April 13, 2021. Filed in 2016 shortly after being acquired by IBM, Brian’s first IBM patent application as a lead inventor for the world’s first IBM Watson cognitive ad. Incubating a product that would change the entire advertising organization's course at The Weather Channel and IBM.

Co-inventors: Robert Redmond, William Spann, Donna Bryon, Carmine Dimascio, Florian Pinel, Ed Seabolt, Domenic Venuto.

IBM Outstanding Technical Achievement Award

January 2021

Since launching at CES last year, Brian’s team has won over a dozen industry awards for IBM Watson Advertising Accelerator. He is honored to now receive an Outstanding Technical Achievement Award from IBM.

Generating meaningful results is the mission, and utilizing AI to assemble beautifully crafted ads based on audience performance does just that. Like helping the Ad Council with educating Americans on the benefits of COVID-19 vaccines. One of the largest public education efforts in US history.

Read the Ad Council’s press release here

Accelerator one sheet

IBM Watson Advertising and Behr Paint Win 2019 IAC Awards

April 2019

IBM Watson Advertising is excited to announce that our IBM Watson Ads campaign with Behr Paint has been named a WINNER of the 2019 IAC Awards! The campaign has been recognized for six awards. 6!

Read the press release here

Theraflu and Watson Advertising Awarded 2018 North American Effie Award

June 13th, 2018

IBM Watson Advertising, GSK, and PHD US were recently awarded a Bronze Effie Award for Data-Driven, Programmatic Media for Theraflu’s  “Creating Media Faster than the Flu” campaign.

Read the press release here

IBM Watson Advertising and Red Wing Shoes Win 2017 IAC Award

April 2018

IBM Watson Advertising has won the 2017 Internet Advertising Competition (IAC) Award for our media and data campaign with Red Wing Shoes. 

Read the press release here

Patent Pending

July 2017

Brian is honored to receive his first IBM patent application invention achievement award for Watson Ads’ Cognitive Advertising Triggered by Weather Data, from the executive chairman and former IBM CEO, Ginni Rometty.

IAC Award for Best Online Ad Campaign for Retail

• 2017: Outstanding Achievement in Internet Advertising for Red Wing Shoes

Patent Application Lead Inventor, Cognitive Advertising Triggered by Weather

• 2016-2018: 28 Patent submissions, 13 filed, 6 in search and evaluation, 2 are in final review

Finalist for Webby’s, MMA Smarties, OMMA, and Cynopsis for Best Ad Tech & AI

• September and October 2017 for Watson Ads

Advertising Age's 2016 Best of List

• Dec 2016, Ad Age

Advertising Age's list of #7 the 10 best-branded content partnerships in 2016

• Dec 2016, Ad Age. The Weather Company, in partnership with Goose Island

Platinum AVA Award for Epic Earth Mobile Website

• 2016 AVA Digital Awards

Travel + Leisure Social Media + Tourism Award (SMITTYS)

• 2012 Best Use of Social Media Platform for Hertz’s 2011 Gas and Brake Campaign

Proctor & Gamble Best Brand Experience at Moment of Truth

• 2011 P&G Silver Award for the new Covergirl.com website for NA

Proctor & Gamble Best Innovative way to create an Audience

• 2011 P&G Silver Award for the MyCoverGirl Facebook engagement program for NA

PointRoll Beanie Award

• 2011 Hertz Gas and Brake for outstanding use of features

• 2009 Bank of America’s ‘America’s Cheer’ for innovation in online advertising

Exceptional Experience Award–Organic, Inc.

• 2009 1st Place. Bank of America’s ‘America’s Cheer’ for an exceptional experience

Exceptional Innovation Award–Organic, Inc.

• 2009 1st Place. Bank of America’s ‘America’s Cheer’ for technical innovation

Cannes Submissions

• 2008 Digital Ecosystem for Bank of America’s ‘America’s Cheer’ (Honorable mention)

• 2009 Digital Equities, Related Real Estate- www.related.com

OMMA Award

• 2009 Online advertising sponsorship category for Bank of America’s, ‘America’s Cheer’

• 2004 For Mars Foods USA/M&Ms, The Great Color Quest AOL Ad Campaign

Web Marketing Association's Web Awards

• 2009 Bank of America’s ‘America’s Cheer’ for outstanding achievement in web development

• 2006 CoverGirl for outstanding website

• 2005 Pantene for outstanding website

• 2004 CoverGirl for standard of excellence


Proctor & Gamble Beauty Care Innovation Award

• 2004 Innovation award for Beauty Care IT for CoverGirl’s beauty consultants live chat program

Mercomm’s Astrid Award

• 2003 Astrid Award for the design of Memorial Sloan Kettering–www.mskcc.org

Horizon Awards

• 2003 Silver Award in the Consumer Information Category for Memorial Sloan Kettering

• 2003 Gold Award in the Category of Flash Websites for BD Diabetes

• 2003 Silver Award in the Category of Consumer Information for BD Diabetes