Digital Innovation and Design

Brian is an impactful, respected design leader who drives the creation of memorable digital experiences, patented in-market products, and industry awards. Passionate about the art of the possible, he is an expert at building and nurturing creative teams, raising the bar on quality, craft, and results.

(Use contact to obtain the password for the first four protected projects)

COVID-19 Q&A with Watson

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Contextual Dynamic Creative for The Weather Channel

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Wizarding World of Harry Potter

Oracle Customer Experience (CX)

Chrysler 300

CoverGirl

Valvoline

Predictive Advertising with IBM Watson Accelerator

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Cognitive Meal Planner

Starbucks E-Commerce

NFL Gamepass

Caesars Entertainment

Campbell's Soup Company

AT&T U-Verse

IBM’s Conversational AI Ads with Watson

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Universal Orlando Resorts

Capital One Commercial Banking

Hertz Global Digital

Bank of America

Sony Pictures

J.M. Smucker Company

 

About

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Head of Global Creative Labs @ The Weather Company

Brian currently leads a team of incredible designers, copywriters, developers, and project managers who create AI-fueled, data-driven consumer products and advertising experiences at scale.

Formally an IBM company, The Weather Company is now owned by Francisco Partners. Before joining IBM via the Weather Channel acquisition in 2016, Brian held executive design roles at Questus, Grey, and Organic.

Brian Hull’s CV

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2014-Present VP, Creative Labs

Brian established and expanded the global in-house Creative Lab that develops and delivers innovative, data-driven, AI-powered consumer products and ads at scale.

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2013-2014 Creative Director

Brian led the East Coast Design operations for the agency behind the groundbreaking documentary, The Naked Brand.

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2010-2012 VP, ECD, Interactive

After three years at Organic, Brian returned to Grey to helm the Interactive departments in New York and Philadelphia.

News

Speaking Events

Thought leadership in action. Join Brian at his latest event as an engaging speaker, panelist, awards judge, and moderator. See more.

Awards and Patents

Winning over two dozen industry awards since launching Advertising Accelerator at CES in 2020, Brian is honored to receive an Outstanding Technical Achievement Award from IBM. Learn more.

Press

News from the frontlines– such as Brian’s recent collaboration with the Ad Council on COVID-19 vaccine awareness. One of the largest public education efforts in US history. Read more.

Contact