Designing What’s Next in AI, Advertising & Experience
Brian Hull is an executive creative leader specializing in AI-powered design systems, data-informed storytelling, and scalable innovation. He builds high-performing teams and award-winning work for some of the world’s most iconic brands—translating emerging technology into real-world creative and business impact.
Select work is password-protected—reach out via the contact page for access.
Hybrid Workflows for Commercial AI Design
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Soundscapes Utility and Advertising
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IBM’s Conversational AI Ads with Watson
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Universal Orlando Resorts
Capital One Commercial Banking
Hertz Global Digital
Bank of America
Sony Pictures
XR/AR Utility and Advertising
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COVID-19 Q&A with Watson AI
Contextual Dynamic Creative for The Weather Channel
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Wizarding World of Harry Potter
Oracle Customer Experience (CX)
Chrysler 300
CoverGirl
Valvoline
J.M. Smucker Company
Dynamic DOOH Advertising
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Predictive Advertising with IBM Watson Accelerator
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Cognitive Meal Planner
![01_SBX_COFFEE_hmpg_121813[1].jpg](https://images.squarespace-cdn.com/content/v1/5ec6a518a093b43f45803048/1614710684295-FWUU5ME2NHP18OGXYN0M/01_SBX_COFFEE_hmpg_121813%5B1%5D.jpg)
Starbucks E-Commerce
NFL Gamepass
Caesars Entertainment
Campbell's Soup Company
AT&T U-Verse
About
VP, Head of Global Creative Labs @ The Weather Channel, IBM & The Weather Company
Brian Hull is a seasoned creative executive with over 20 years of experience driving innovation, leading multi-disciplinary teams, and delivering award-winning solutions. He has successfully led teams through two major acquisitions—first integrating The Weather Channel’s Creative Lab into IBM in 2016 and, more recently, restructuring the team following IBM’s divestiture to Francisco Partners in 2024.
Before that, Brian held executive roles at Questus, Grey, and Organic. At Organic, he led AOR initiatives for Chrysler-owned automotive brands and helped expand the agency’s footprint in CPG, securing global contracts for Kimberly-Clark and P&G. He also pioneered early social media engagement strategies for Bank of America’s global America’s Cheer campaign during the 2008 Beijing Olympics. At Grey and Questus, he helped drive new business growth and led award-winning global campaigns for Fortune 500 clients, including Hertz, Campbell’s, the NFL, Starbucks, NBC Universal, and Capital One.
As Global Head of Creative Labs at The Weather Company, Brian focuses on building AI- and data-driven solutions that transform consumer experiences, deliver measurable results, and empower teams to do the best work of their careers for many of the world’s largest and most iconic brands.
Interested in learning more?
News
Speaking Events
Thought leadership in action. Join Brian at his latest event as an engaging speaker, panelist, awards judge, and moderator. Watch now.
Awards and Patents
Winning over two dozen industry awards since launching Advertising Accelerator at CES in 2020, Brian is honored to receive an Outstanding Technical Achievement Award from IBM. See what won.
Press
News from the frontlines– such as Brian’s recent collaboration with the Ad Council on COVID-19 vaccine awareness. One of the largest public education efforts in US history. Read the story.