Leading Design & Innovation
Brian is a strategic design executive with expertise in creating award-winning products and campaigns through AI and data-driven innovation. Recognized for inspiring teams, delivering results, and shaping the future of creative technology.
(Use contact to obtain the password for the first four protected projects)
COVID-19 Q&A with Watson
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Contextual Dynamic Creative for The Weather Channel
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Wizarding World of Harry Potter
Oracle Customer Experience (CX)
Chrysler 300
CoverGirl
Valvoline
Predictive Advertising with IBM Watson Accelerator
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Cognitive Meal Planner
![01_SBX_COFFEE_hmpg_121813[1].jpg](https://images.squarespace-cdn.com/content/v1/5ec6a518a093b43f45803048/1614710684295-FWUU5ME2NHP18OGXYN0M/01_SBX_COFFEE_hmpg_121813%5B1%5D.jpg)
Starbucks E-Commerce
NFL Gamepass
Caesars Entertainment
Campbell's Soup Company
AT&T U-Verse
IBM’s Conversational AI Ads with Watson
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Universal Orlando Resorts
Capital One Commercial Banking
Hertz Global Digital
Bank of America
Sony Pictures
J.M. Smucker Company
About
Head of Global Creative Labs @ IBM & The Weather Company
Brian Hull is a seasoned creative executive with over 20 years of experience driving innovation, leading multi-disciplinary teams, and delivering award-winning solutions. He successfully navigated two major acquisitions—first integrating The Weather Channel’s Creative Lab into IBM in 2016 and, more recently, leading its restructuring following IBM’s divestiture to Francisco Partners in 2024.
Previously, Brian held executive roles at Questus, Grey, and Organic. At Organic, he expanded the agency’s footprint in consumer packaged goods, securing global AOR contracts for Kimberly Clark and P&G while leading social media innovation for the 2008 Olympics. At Questus and Grey, he spearheaded global campaigns for Fortune 500 brands, including P&G, NBC Universal, and Capital One.
As Global Head of Creative Labs at The Weather Company, Brian focuses on pioneering AI-driven solutions that transform consumer experiences and deliver measurable business results for many of the world’s largest and most iconic brands.
Interested in learning more? Download Brian’s resume to explore his career journey and achievements
News
Speaking Events
Thought leadership in action. Join Brian at his latest event as an engaging speaker, panelist, awards judge, and moderator. See more.
Awards and Patents
Winning over two dozen industry awards since launching Advertising Accelerator at CES in 2020, Brian is honored to receive an Outstanding Technical Achievement Award from IBM. Learn more.
Press
News from the frontlines– such as Brian’s recent collaboration with the Ad Council on COVID-19 vaccine awareness. One of the largest public education efforts in US history. Read more.