IBM Watson Conversational AI Ads

Three months after being acquired by IBM, one of Brian’s biggest achievements was to inherit and integrate 30 designers, developers, and engineers from IBM’s Watson Life team into the Weather Channel. In one week, he drove the design, development, and launch of the world’s first Watson cognitive ad. Incubating a product that would change the entire advertising organization's course at The Weather Channel and IBM.

IBM Watson Advertising Conversations has grown into a multi-patented, award-winning interactive solution that facilitates personalized conversations with consumers virtually anywhere online.

Platform: Mobile, Tablet, App, Desktop, Web, CTV, OTT, IoT, Display
Features: Interactive, Animation, ML, Voice, e-Commerce, Video, Watson AI, Text to Speech

Powered by a variety of IBM Watson APIs and features that drive action and engagement–such as a retail locator, content carousels, and e-commerce–the Creative Lab designs intelligent experiences to meet client KPIs with three conversation offerings that can deploy across multiple consumer touchpoints:

Experienced as a mobile and web-based advertising product fueled by a trained client corpus and built on HTML 5, IBM Watson’s Conversational Ads can also be utilized as a utility or other service element across any screen or IoT experience, such as the Weather Channel’s COVID-19 Tracker. Scroll below for examples of how brands like Lego, Toyota, and Walgreens use Watson Conversations. See other working demos here.

State Farm uses Watson Conversations to keep people safe and informed.

For Toyota, questions lead to information and advice on their hybrid vehicle line-up

For Lego, prompted questions lead to an expanded state of recommendations

For Kroger, answering a few questions leads to recipes based on a user’s preferences and needs

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